Fulton County U Make Fulton

COVID-19 cases in Georgia were reaching record highs due to people ignoring protocols. So Fulton County asked us to help develop a campaign to encourage safety measures like social distancing, wearing a mask and getting tested. We knew in order to get people to actually listen, we needed an emotional appeal.

So, we made people feel like they are a part of something bigger than themselves by reminding them of the importance of community.

Comm_nities need U. B_sinesses, resta_rants, sanct_aries, need U. Ho_seholds, individ_als, our f_t_res need U. Because if U live in Fulton County, #UMakeFulton.