Coke 1,000 Songs
Coke added over a thousand names to their bottles for the Share A Coke campaign.
Instead of writing a single radio spot to announce it, the beautiful minds of Sherman Winfield and James Beikmohamadi came up with the idea to write over a thousand custom tunes, turning every single name into a unique Coke jingle.
I got to play copywriter and create a few. Here are some of my favorites.
RESULTS
Cannes | 3X Silver (Radio + Audio, Brand Experience + Activation), 3X Bronze (Brand Experience + Activation, Direct, Media), 9X Shortlists
One Show | 2X Gold (Best In Category, Radio Custom Content), 2X Silver (Innovation In Radio, Experiential Radio), 1X Bronze (Craft Use Of Music), Merits (Mobile, Innov. In Social, Integrated, Craft)
D&AD | 2X Wood (Crafts For Advertising, Use Of Radio & Audio)
ADC | Silver (Innovation)
NY Festivals | 1st Place (Music & Sound Design)
WAVE Festival | Gold (Excellence In Radio), Gold (Radio - Drink Sector), Silver (Brand Experience), Bronze (Innovation In Radio)
Radio Mercury | Best in Show
American Advertising Awards | 7X Gold + Best In Show