Pennzoil Airlift Drift
The first of its kind. A cinematic short film that’s meant to show performance, not tell. We deliberately excluded music and VO from the film so consumers can hear the performance through the engine. The success of this spot led to the Pennzoil Joy Ride series that carried the brand for the next couple of years.
Shot in the streets of Cape Town, South Africa, we put famed stunt driver and drifter Rhys Millen behind the wheel of a 707 horsepower Dodge Challenger Hellcat to push the boundaries of performance and innovation.
RESULTS
Clio | Silver: Editing, Bronze: Sound Design
London Motor Film Festival | Grand Prix “Best Sound”