French’s Mustard Beer

French’s challenged us to come up with a new way to own summer grilling season. It was the summer of 2020, when backyard grilling parties were put on pause for the pandemic, and not to mention competition in the condiment aisle was growing by the day. So how could we secure French’s as the official flavor of grilling season? By leaving our category altogether and creating something the world didn’t know it needed - the perfect beer for a hot summer day.