Checkers & Rally’s
Fast foodies know the deal.
Checkers & Rally’s puts out new LTO menu items every month. So that means a lot of time was spent shooting food in a cold warehouse, and a whole lot of KY Jelly and Marmite was used to keep those burger patties looking juicy. Below are just a few of the many food focused spots we created.
The Fast Foodies Know the Deal campaign ran its course for a couple years. We then got every advertiser’s dream of a rebrand. Checkers & Rally’s wanted to change up their target market to hero blue collar workers. And thus, the You’ve Earned It campaign was born.