It just so happened that Pennzoil was releasing its new Platinum line of natural gas-based motor oils around the same time as the release of Nintendo's Mario Kart 8 video game. Naturally, we bring this unique racing experience to life at SXSW Interactive 2013. 

My partner John and I played a huge role in the success of this experience across all social media.

We also created an infographic to live on the nerdiest oil/car website out there.