Erin Fillingim's Portfolio
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PENNZOIL SXSW LAUNCH

PENNZOIL SXSW LAUNCH

Pennzoil launched its new synthetic motor oil with PurePlus® Technology around the same time as the release of Mario Kart 8. So we teamed up with Nintendo and brought one of the world’s most popular games to life at SXSW. The live-action racing event generated over 1-billion earned media impressions, made the cover of every news outlet, and even made it onto Jimmy Kimmel Live, making it one serious successful product launch.

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