COKE 1,000 NAMES
Coke added over a thousand names to their bottles for the Share A Coke campaign. So instead of writing a single radio spot to announce it, the beautiful minds of Sherman Winfield and James Beikmohamadi came up with the idea to write over a thousand custom tunes and turn every single name into a unique Coke jingle. I got to play copywriter and create a few.
Here are some of my favorites.